Welcome to the world of Hélène – Il Fascino Italiano

Some stories are born from the heart — and Hélène is one of them.

Our brand was created in honor of a special woman: the mother of Oksana, my partner.

A woman who deeply loved Italy — its culture, its fashion, the warmth of its people.

She dressed in Italian style and lived every detail with elegance and passion.

As a Neapolitan and a sea lover, I would tell her about my homeland and send her photos of the sunken city of Baiae — a magical place filled with mystery and ancient beauty.

After she passed away, something inside me took shape.

I wanted to create something that would speak of her, of us, of Italy and of Naples.

I didn’t know what yet… then one day, the idea came: handbags.

Each bag would be a piece of history, a tribute to elegance, a journey through Naples, the Mediterranean, and the soul of those who love Italy.

The name?

Hélène — simple, direct, profound.

And then “Il Fascino Italiano”, because this brand holds everything that represents us: style, character, and history.

In our logo, there’s also a special symbol:

a stylized wave that recalls the mosaics of sunken Baiae — a touch that brings together sea, art, and soul.

This blog was born to share the story behind our creations.

Not just fashion, but a true story made of emotions, details, and Italian pride.

Welcome to our world.