Our Story

The Origin

Hélène was born as a tribute to Oxana’s mother, a woman who loved the sea, Italian elegance, and the stories of the sunken city of Baiae. Her name and her memory live on through each creation of the brand, becoming the silent soul behind every bag.

The Inspiration

Naples and its surroundings preserve the unique charm of the Mediterranean. The sea, the ruins of Baiae, the stories that intertwine myth and reality: this is where the soul of Hélène was born. A brand that unites deep roots with timeless beauty.

The Mission

Hélène is not just a handbag brand, but an invitation to carry with you a fragment of memory, elegance, and Italian spirit. Each creation is designed to be a unique accessory: a symbol of style, roots, and authenticity.

Who we are today

We are a small independent team, driven by the passion of Carmine and Oxana. We carefully nurture this project to transform a precious memory into a future built on emotion, elegance, and Italian design.