Every Bag Has a Name, Every Name Has a Story

When I design a Hélène bag, I don’t just think about how it will look.

I think about who it is.

Because every bag has a soul, a name, a meaning.

Amphora

Like the ancient amphorae found in the depths of Baiae.

A symbol of timeless beauty, precious content, and elegance that withstands the ages.

Flegrea

A tribute to my homeland: the Phlegraean Fields.

A volcanic, intense, fascinating land — just like the woman who carries this bag.

Sibilla

Inspired by the Cumaean Sibyl, the mythical priestess.

Strong, mysterious, deep.

A bag that speaks to those who know their worth and carry it with pride.

Naming a bag is not just design — it’s storytelling.

And every name we choose is a piece of history that continues to live on, in the hands of those who wear it.