Naples and Baiae: Where Inspiration Begins
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Every brand has a heart.
The heart of Hélène – Il Fascino Italiano beats between the blue waters of Naples and the sunken mysteries of Baiae, the ancient Roman city lost to time.
I was born in Naples, raised among the shades of the Mediterranean, between art, sunshine and the scent of the sea.
Baiae, for me, is not just a place — it’s a personal passion.
As a diver, I’ve spent hours admiring the mosaics hidden underwater, breathing in the history that still lives among the ruins.
It was from there that I sent the first photos to Oksana’s mother — and it was from there that the vision was born: to create something that brings that soul to the surface.
Baiae is silent elegance.
It is mystery, beauty, depth, just like our bags.
Every curve, every detail, every name is rooted in those waters that whisper centuries of stories.
Hélène is Naples. Hélène is Baiae.
And that’s where it all begins.