Our Story

Hélène – Il Fascino Italiano is much more than a bag brand.
It’s a story of love, memories and timeless elegance.

Inspired by Oksana’s mother, Hélène, a refined woman with a deep taste for beauty, this collection pays tribute to her delicate spirit and passion for Italian culture.
The brand also draws its soul from the ancient and mysterious city of Baia, a submerged city full of stories lost in time.

Each bag bears an evocative name: Amphora, Flegrea, Sibilla — symbols of a journey between myths and Neapolitan crafts.
All models are designed with high quality Italian leather, handmade in Naples, where every detail counts.

Welcome to a world where elegance meets legend.
Signed, Hélène.